If you run a small business, you probably already know how vital social media can be in increasing your bottom line. Getting started on social media, however, can seem daunting because there are so many options and ways to gain followers. We have gathered a few tips to help you build a loyal social media audience.
- Use Keywords
No matter what social media site, whether Google+, Twitter, Facebook, or Tumblr, using keywords is vital to increase your followers. For most of these sites hash tags work best, especially if you have your social media accounts connected with one another. This allows you to post something to all of your social media sites without having to do it physically.
Using keywords in your profile can help you attract people who are interested in what you have to offer. If they like what they see on your profile, they are likely to become an on-going follower.
- Comment Wisely
Customers and clients love hearing from the small businesses they follow. By commenting on posts related to your business, you can get people interested in your business. You do have to remember to comment wisely, however, so that it does not feel like spam. You should also consider following people back if they start following your business on any social sites. People are much more likely to purchase from a business with which they are “friends” than one that is not on any social media sites.
- Post Regularly
People want to hear from your business. The more they engage with you, the more likely they are to become customers or clients, so be sure to post regularly on social media sites.
Try to be as consistent as possible by posting special offers, giving tips, adding pictures, polls, or anything else you want without overwhelming your followers. Look at which posts get the most attention to see what your followers are interested in seeing. This will not only allow you to provide content in the future that is relevant, but it will also give you a good idea of the demographic engaging with your business.
Social media sites can make a huge difference in your revenue if you are a small business owner. By keeping up with trends and ensuring that your content is what your followers are interested in, you will start seeing a boost in the people that engage with your content. This social interaction will ultimately translate into sales for your small business.