A powerful way to communicate your marketing message is to embed a metaphor in your marketing messages.
Connecting with prospects and creating emotions through video is a powerful technique to use in your marketing.
In the video below, you will see how I communicate the idea of modeling success vs trial and error.
The message I wanted to communicate in the video was: When a professional can take you by the hand and show you a step-by-step network marketing blueprint, you may save yourself years of heartache. Consequently, join with me - I have the blueprint.
As you go through the day, be on the lookout for metaphors that you can share in your business that can through word pictures and backdrops make your marketing message resonate. Then send out your video or email to your list or share on social media. Your views, connections and sales will increase as a result.