Article Marketing

Writing your first article can seem like an intimidating task. Article marketers must be able to write compelling articles that reach out and grab the reader, hold their attention, and lead them to take action.

But really, there’s no way around it, the first step to take as an article marketer is to place your fingers on the keyboard and start typing. To that end, here are 4 easy ways to write articles that get read.

1. You need a target. Start with the end in mind and work backwards. What is the action you desire the reader to make? Say for example is it to get a network marketing prospect on a phone call? If so, ask yourself “why should a prospect want to call me?” Make a list of reasons, and then develop those reasons into a clear topic.
2. In your title list the main benefit the reader will receive by reading it. For example, if you were marketing a travel business opportunity you might want to say “Cruise for Free and Make Money Doing It!” Appeal to your readers emotional triggers of pain and pleasure or use the all time favorite of “how to . . .” The title is the most important part of the whole article. In fact, you only have a few seconds to catch your reader’s attention before they’re off to other websites to get the answer you’re not providing them. So use powerful, eye grabbing titles.
3. Research keywords words that are search engine friendly. You want the search engines to be your friend, right? They enjoy putting clearly written articles that are relevant on the top of the page. Make it easy for them by including keywords that are searched by your prospects throughout the article. They are multiple sites that offer free tools that will provide you the data you need to write keyword relevant articles that get read.
4. Promote your articles on the social networks. Whenever I complete an article and post it to my blog. From there it’s time to get the word out. I am always sure to announce it to my Twitter followers and Facebook friends. These services are free and responsive. You can have your article read by hundreds if not thousands just by announcing it to your social network followers.

If you have a clear goal in mind when you are writing, with a strong benefit for the reader that truly speaks to their interest, your hungry audience on the social networks will want to read the article promptly. From there, just allow the search engines to pick up your article as you are providing quality content that is relevant and often searched for. Remember to deliver on your promises from the article and you’ll have people clicking on your links in the resource box.