by Rich O'Brien on July 2, 2009
So many network marketers today make the mistake of leading with their opportunity. If you really want to make in this business allow me to share three simple strategies you could use today to grow your downline fast.
1) Brand Yourself – in this business there are millions of network marketers. Yet, only 5% ever see true success. Those that do have discovered the art of “branding.” These network marketers make a point of telling personal stories of high interest. Stories are timeless and instantly connect with people and assist in relationship building.
2) Solve Problems – rather than lead with a product, be different and lead with solutions to problems. There are so many problems in this business, just pick one and be the master of solving it. For example, how to create your own blog, how to do article marketing, how to retail weight loss products, etc.
3) Have a Money Magnet - create a funnel that people must pass through that pays you like a toll booth. Make it something that is related to your solutions. For example, on of my money magnets is my MLM Lead Training program.
- Rich
by Rich O'Brien on July 1, 2009
Have you noticed how many super berries are in drinks these days? It’s as if Indiana Jones discovered unknown fruits from the depths of the Amazon or from the barren plains of Kalahari. Each berry has a super compound not found in the average apple, orange and banana.
Network marketing companies thrive on the concept that their super berry drink is the greatest berry every discovered.
But don’t get stuck into buying the idea that its the wonder fruit that makes your business, because its not. Its easy to get in the “my super drink is better than your super drink” fight, but don’t go there.
We all have to remember that our business is marketing. So many people ask me on Facebook and Twitter “what product do you sell?” I answer them “Me.”
The only way “me” is of worth anything is when I find ways to be of value and service to others.
I find ways to add value by focusing on teaching, training marketing or just a little encouragement. Because I could have the most amazing berry in the world but if I don’t know how to market it then it will rot underneath the tree canopy of the Amazon forest.
Let me give you an illustration. Starbucks is good coffee, but its not the best. In my opinion Peets Coffee is much better. But, there’s not a Peets on every corner is there? So what has Starbucks done differently? They focused on marketing and dispersing mass amounts of coffee. Generally, Peet’s does not have a drive-thru, but Starbucks usually does. Why? they are more focused on marketing and selling more coffee.
So really, as a network marketer your focus should be on training and teaching your recruits on how to market your product vs. the chemical compounds of the super berry.
- Rich
http://www.mystoryandleadsystem.com
